A Burger King advert which mocked the Vote Leave Brexit battle bus has become an online sensation.
The advert, which appears on the side of a red London bus, says: “Another Whopper on the side of a bus. Must be an election.”
It mocks Vote Leave’s claims, which appeared on the side of their battle bus during the EU referendum, that the UK sends £350 million a week to the EU, which Boris Johnson suggested could instead be spent on the NHS.
The claim has been regularly criticised since, with UK Statistics Authority chairman Sir David Nosgrove describing it as a “clear misuse” of official figures.
There was also an attempt made for Mr Johnson to face criminal prosecution over the claim, though this was dropped after the Prime Minister won a High Court challenge.
The traditional routemaster featuring the advert – and a picture of Burger King’s trademark burger – has been spotted travelling around central London.
Pictures of the bus were immediately posted online by people working in the area or passing by.
Famous Campaigns, a Twitter account which looks at marketing campaigns, wrote: “Well played Burger King – election nonsense jacking at its finest.”
Baby Driver film director Edgar Wright posted an image of the bus to his 814,000 Twitter followers with the comment: “Burger King with their own spin on #F**kBoris.”
Twitter user Mark Crosby believed the stunt was the “advert of the year”.
Another simply commented: “Bravo, Burger King”, while another said: “I’m voting Burger King for Prime Minister.”
A Burger King spokesperson told the Standard: “As the Home of the Whopper®, we felt that if anyone has the right to stick whoppers on the side of a bus, it’s us.
“So naturally, we’ve taken the opportunity to shine a light on our iconic Whopper® in all its flame-grilled glory.”