What if Tide Pods, but they’re actually safe to consume?
That’s the premise of this new Glenlivet “Capsule Collection” product, which stuffs mouthfuls of whiskey into edible capsules. They look like the early 2018 internet’s favorite (and entirely ill-advised) laundry detergent-slash-snack food, but these are actually safe to ingest.
Just make sure you do it in moderation. This is still booze we’re talking about.
Glenlivet unleashed its unusual whiskey-drinking concept on an unsuspecting internet earlier in the week. But the chatter really picked up on Friday into Saturday morning as people began to process this weird, new alcohol delivery system and it’s inescapable connection to the worst viral moment of 2018.
Before diving in with the reactions: we joke, but Glenlivet’s seaweed-based whiskey containers are a sustainable form of packaging. We’ve seen this sort of thing before with water-filled pods, which could help get clean water to places where it’s in short supply, and with considerably less plastic waste than bottled water.
No one’s trying to argue that Glenlivet’s whiskey capsules will save the world or anything. But sustainable packaging is something for all companies to be thinking about as we continue our fight against the global impacts of climate change.
That said, the (presumably inadvertent) Tide Pod connection here is so very real, and so very funny. And just so everyone’s clear: Tide Pods, like all laundry detergent, are hazardous to your health and should not be eaten under any circumstances.
*logs on to twitter and sees that tide pods are trending. Visible concern. Clicks.* Apparently, some genius made ALCOHOLIC TIDE PODS after we just convinced a whole army of people it’s NOT OKAY to eat tide pods.
I’m going to bed.
— ? Mai-AAAH ? ; ? (@maiyawoof) October 5, 2019
Exec 1: So, Millennials aren’t buying enough premium booze.
Exec 2: Maybe we don’t pay them eno—
Exec 3. Wait, what do millennials love to eat? Maybe there’s something
Exec 4 [[googles frantically]] it says… Tide Pods!
Exec 2 You’ve got to—
Exec 1: That’s it. Make it happen https://t.co/UxgQFqijfW
— Doug Saunders (@DougSaunders) October 5, 2019
I would definitely eat the lukewarm, whiskey-filled tide pods if they were free but would not otherwise do so. Thank you for your time and please send me some whiskey-filled tide pods for my first reaction video.
— AvoidBurger ?? (@VoidBurger) October 5, 2019
At last! An end to the tiresome drudge of holding a glass of a fine single malt, warming it in your hand, watching the light play on its deep amber and mahogany depths, enjoying the warm winter aroma rise up as you swirl it in your hand, savouring the taste on your lips. No more! https://t.co/nu59ap1FGj
— Dan Rebellato (@DanRebellato) October 5, 2019