Updated: April 10, 2021
5 Copywriting Learning Tips For Beginners #2
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So it’s not about creativity. And is they also don’t care how long it took you to write this piece of copy. They do not give you less money if you say, oh, it took me like a long month, man, you have no idea.
I was sitting in front of my computer spending hours on it, or, you know what, I spent one day on it, that’s it. They don’t give you more money for spending more time, they don’t give you less money if you spend less time, it doesn’t matter.
So, be smart building up your swipe file. I have a massive, massive swipe file in my library. I mean like thousands and thousands, just to give you an idea. You know those three-ring binders, like those binders with like, this thick? I’ve got probably 60, 70 of those in my library, that I’ve collected over the years.
I could easily think of, if I need a campaign, hey, here’s a campaign from x number of years ago, that has produced $5 million, $10 million, right there. I would know what are some of the proven campaigns and winning pieces that I could get ideas and inspiration from.
So, build your own swipe file. You see, one of the things that people don’t understand is there are many aspects to copywriting, and copywriters are among some of the highest paid professionals in the world.
I call them high income copywriters. If you want to learn how to become a high income copywriter or, you want to know the different aspects of copywriting and which one you should pursue, your path, and what types of copy you’d focus on, click the link below and check out my free on demand training, on exactly how to do that.
So, go ahead, click on the link. are you a new copywriter that’s just getting into the business or maybe you want to learn copywriting and you’re not so sure how to get started today I’m gonna share with you five cooperating tips for beginners so if you are a beginner you’re just getting started this video is for you tip number one and that is desire is much more important than your degree don’t be intimidated by the idea of learning how to write copy I remember when I first learn about copywriting I thought to myself I was a bit unsure and I didn’t have a lot of certainty could I do this because I didn’t do so well in school I flunked English twice.
when I was in high school and I don’t have a journalism degree could I actually do this and what I realize is that when it comes to copywriting a lot of the things that we learn in school in maybe even in journalism those skills don’t apply those proper academic writing they very very different from copywriting right academic writing is designed to educate right that’s why they kind of dry could be very boring or kind of textbook like copywriting it’s a form of writing that it’s designed to sell to convert a into a customer so it’s a very much a street-smart kind of skill not so much school smart right you think about school smarts you know accounting and engineering and all these skill sets versus copywriting is much more street smart over all these years I’ve had maybe maybe one or two clients and prospects asking me hey do you have any degree in writing do you have a degree in journalism they do not care what they care is can your writing produce results cooperating tip number two and that is master short form copy before you learn long copy.
now what I mean by that so when it comes to copywriting there’s so many different types of copywriting long-form I’m referring to it could be a long landing page or it could be like five 10 pages or crafting a webinar crafting a direct mail piece if you’re doing any kind of direct mail that’s that’s okay but it takes years to learn and hone your craft I always suggest you my cooperating students when they’re just learning when they’re just getting started learn a short form copy I’m talking about it could be an email right it could be an autoresponder sequence in an email it could be a social media post it could be an Instagram post it could be a short form Facebook ad even Google Ads with just a headline and a few lines right you’re learning how people respond your basic crafting short paragraph or headlines once you get feedback and you get data and you kind of developed a sense of hey this will work or that wouldn’t work then you’re honing your skill and also it builds your confidence right okay sometimes when you write a long page you know it’s like 10 20 pages it is so intimidating right it might take you three weeks to craft something versus if you craft something short a short email it might just take you 30 minutes if you’re good or an hour and you can test it you can send it to your clients so I think it’s much easier way to get in the game cooperating tip number three and that is spend 80% of your time doing research and only 20% of your time writing now one of the mistakes.
I see a lot of beginner copywriters make is they get all excited they can’t wait to go to their laptop or you’ve grabbed a pen and you grab the legal pad and they start writing that’s not what you want to do you want to spend a majority of your time researching about your prospect getting to know what what are their frustrations what are their pain points what are their goals where do they want to get you once you know a lot about your prospects you’re much easier you have much easier time crafting a message that speaks directly to them something that they will resonate with versus you rush into it you just want to write if you do your job right if you do your research right when you actually write that copy it is so much easier and so much faster so spend a lot of time thinking about it just researching about it right just think it through think of thing about the hooks think about the pink points think about the messages before you write a single word cooperating tip number four and that is write the way you talk see that’s why having that degree and and getting their formal education is actually not that important because when it comes to copy it is about communicating you connecting and communicating with your customer or your prospect or your reader so you want to write in very simple language so I’ll give an example sometimes you might use what I call one sentence paragraph which in English is not very proper sometimes.
they can almost hear you talking to them they can hear your voice right versus when you read something you’re like man this is like I can’t even you’re losing me I’m confused so this is so difficult to understand right because sometimes I say academic writer you know how it is they try to write something to to make themselves song smart but it’s not very easily understandable by the audience so you don’t want to do it right the way that you talk also when you’re writing think of you are writing to one person versus writing to a group of people okay so instead of using a lot of you know we are using a lot of hours use a lot of you writes a one on one communication a lot of you a lot of I it’s me sitting across the table I’m just communicating them talking to you versus our company is blah blah blah that’s not very personal right the more personal it is the more powerful the more compelling your copy is I’ll read you a short paragraph here and you just pay attention to it ok this is very academic writing right professional communication helps meet the challenges of today’s digital world where communication is more important than ever you see it’s very wordy it’s very like huh what so here’s the way I would Express exactly the same thing okay in three words coffee equals money coffee equals money you see a difference cooperating tip number five and that is building your own swipe files now what I mean by that think of yours where swipe files they are your cooperating vault okay so it’s a beginner because you don’t have a lot experience what you want to do you want to study other people’s work you want to look at other people’s emails other people’s landing pages other people’s letters and marketing messages and and catalogs and everything that they do full-page ads because when you study other people’s work you stop picking up patterns.
so when you need to write something that last thing you want to do is you turn on a computer and you’re staring at a blank screen and trying to come up stuff that’s very very difficult to do that’s not what professionals do professional copywriters they have this archive of swipe file they would refer to hey you know what I need to write a campaign for a supplement product okay instead of trying to well let me think it’s gonna be I think I’ll sell it this way this will be the offer no they would go back and say hope okay in the last five years 10 years what are some of the ads what are some of the proven offers selling this similar product right maybe in a supplement niche that I could looked at oh here he is a he’s a hook that works he’s an angle that works here’s a headline that works what they do is they look at all of that and say okay I think I could come up with something that’s similar right or maybe I can change the angle a little bit depends on what you’re selling and then boom there you go so it’s not about creativity for the sake of creativity or I want to come up with something that no one’s ever ever came up with that is stupid okay you don’t want to do that because when you go to the bank when you deposit your cooperating check right someone hires you to write write the copy no one is gonna ask you hey this your original idea here right there tell us gonna not gonna ask you that you tell it just wants to know why how much these deposit they don’t care they do not care so it’s not about creativity and is they’d also don’t care how long it took me to write this this piece of coffee they did not give you less money if you say oh I took me like a long month man you have no idea I ice what’s sitting in front of my computer and spending hours on it or you know.
what I spend one day on it that’s it they don’t give you more money for spending less for spending more time you’ll give you less money you spend less time it doesn’t matter so be smart building up your swipe file I have a massive massive swipe file in my library I mean like thousands and thousands this give you an idea you know those three-ring binders like those three binders with like this thick I’ve got probably 60 70 of those in my library that I’ve collected over the years I could easily think of if I need a campaign hey he’s a campaign from X minus X X number of years ago that is produced five million dollars ten million dollars right there I would know what are some of the proven campaigns and and weaning pieces that I could get ideas and inspiration from so build your own swipe file you see one of the things that people don’t understand is there are many aspects to copywriting and copywriters man some of the highest pay professionals in the world I call them high income.
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