Updated: April 12, 2021
How To Building the Right Social Media Strategy ?
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How To Building the Right Social Media Strategy
Social media has become a good marketing tool, especially in the last 10 years. In the future, social media is being looked at as a large enough market to build a brand. Here’s the right way to get benefits from a marketing perspective on social media:
1. Understand and measure your goals
2. Know the characteristics of your customer
3. Watch and keep an eye on your competition
4. Select the right media
5. Build a content planner
Knowing and Measuring Your Goals
You must know the marketing goals that you do on social media. Is it just to provide information or just introduce your product? Is it to increase traffic to your website? Is it to increase sales? Is it building loyalty with your customers? Whatever your goals are, they will determine the next steps you will take.
Know Your Customer Characteristics
After knowing your goals clearly, then you must know the character of your customer / audience. The more specific the character of your audience, the better. That way you can target the right people. Make a breakdown of your customers in terms of hobbies, ages, specific areas of interest and others.
Watch and Watch Your Competition.
Your competitors are those who sell similar products or those who target the same audience as you. With your competitors being excited to develop new strategies, you can even learn from your competitors’ mistakes, you can learn from their success tips, you can learn every detail of their social media activities, etc.
Choose Your Media Not all social media are suitable for your business. Choose the right social media to grow your business. You also need to be able to identify whether the social media can reach your target audience. Focus on 1 or a maximum of 2 social media. More than 2 social media overwhelms you, it’s different if your brand is very well known.
Build a Content Planner
And lastly what you need to do is develop a good content plan so that it can convey the material attractively. Make the content interesting and not monotonous. Content can be a short video or a review of any kind. So it’s not just text and images. Sometimes your content is interspersed with funny memes that are great too. Be creative in creating content and provide content that is valuable to your audience.
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