Updated: April 12, 2021
How to Start an Online Shop Business ?
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Online shop / online shop is now so familiar to our ears. If you shop online a lot, now is the time for you to think about creating your own online store. You can sell anything, even if you don’t have your own product you can successfully run your online store. The online store business is so tempting, by making online stores the profits you get are many times over because of the wide market reach. So how do you start an online store business? Opening an online store is actually quite easy, which is quite difficult to bring prospective buyers to your olshop. Here are the things that are important for you to pay attention to when starting an online store business:
1. Define the Product
Determine the products that you will sell on the internet. You can choose products that interest you or products that are trending today. Currently, products that are in great demand in cyberspace are beauty products, health products, gadgets and fashion. It’s better to choose a product that you like / interest you because you will be excited about running your online store. Choose a quality product, because you will face an online store with similar products. In fact, try to make your product better than your competitors. Thus the customer will choose to buy your product over others.
If you do not have enough capital. You can take advantage of the reseller and dropship system. So, you can sell other people’s products. By getting a profit in the form of a price difference based on a given percentage.
2. Find a Trusted Agent
Look for agents or product distributors who are trustworthy and consistent because product availability is a factor in customer trust in your online store. Of course you don’t want to disappoint your customers, right? In addition, make sure your communication with the product agent / distributor is smooth and they are communicative enough.
3. Select Delivery Method
One of the reasons people transact online is the convenience of buying products without having to go around the shop, just transfer according to order and the goods are received on the spot. Therefore, the delivery system also needs attention. Choose a shipping agent who is truly trusted and bona fide. For online shops, it’s a good idea to offer several choices of shipping agents. Furthermore, let the customer decide what shipping agent to use. That way your customers can choose the length of time to send and consider the shipping costs.
4. Determine the Payment Method
Usually in an online shop the payment system can be done in two ways, namely through offline banks such as BCA, Mandiri, etc. or through online banks such as PayPal or the like. It remains how you choose the most convenient for your online store and customers. For offline banks, you should have at least 3 bank accounts. Usually customers are looking for the same bank account as their bank account.
5. Select Online Media Means
To open an online shop, you can choose through several available online media. For example through blogs, websites, social media such as Facebook, Twitter, Instagram, etc. If you use social media, it is usually relatively cheaper because you don’t need to pay for a domain or hosting.
Usually online stores offer special member discounts of 10% -15%. The membership system is very useful for building a list of loyal customers for your online store. You can also offer other conveniences for your members.
2. Discount for certain events
Certain event discounts such as year-end discounts, Eid discounts, national shopping discounts, August 17 discounts, etc. Discounts are given to commemorate certain days. Or it could be a special discount on the anniversary of your online store. Usually, certain event discounts are eagerly awaited and the discount is quite large. Usually the discount reaches 50% -70%. To welcome this discount, the promotion is usually done a few days in advance. So on the D-day, many customers have been queuing up.
3. Souvenir / gift
You can give souvenirs / gifts to your customers. For example, a goodybag gift for a minimum shopping nominal that you have specified. Other souvenirs can be in the form of notes, hijab, pins, etc.
Shopping vouchers can also be an attractive promo. Vouchers are usually given to new members or visitors who leave their email address on your online shop website. It can also be given to customers who have spent a certain amount and vouchers can be used for the next shopping.
5. Buy 1 Get 1 Free
Of course, you often find the words “Buy 1 Get 1 Free” on tenants at malls and in other shopping centers. Yes, instead of giving a 50% discount you better give a Buy 1 Get 1 Free promo. If the count is the same as a 50% discount, but you are more profitable because the customer immediately buys 2. Psychologically, Buy 1 Get 1 Free is more interesting because the customer feels lucky. You can also use this promo method in your online shop.
6. Free Shipping
Free shipping / postage, sounds simple but has a big impact. Try to pay attention, many customers are calculating the shipping fee. Some even don’t hesitate to ask for free shipping. You can provide a free shipping promo with a certain shopping nominal.
7. Member Get Member
Member Get Member Promo, where your online shop member successfully invites new members and new members to make transactions, the member who invites will get a commission in the form of a percentage of the total spending of the new member. Commissions if there are already many can be used to shop at your online store.
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