Updated: April 10, 2021
Social Media Marketing Strategy Mistakes By Beginners
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Thinking of using social media marketing to grow your business? Of course that’s great, but it would be nice if you don’t get caught up in social media marketing mistakes. This strategy mistake is often made by beginners. What are the mistakes that often occur when implementing a social media marketing strategy? Here are some common mistakes:
The first mistake is inconsistency. Actively use social media at first and then rarely again.
2. Without a clear objective
Social media is an excellent tool to grow your business. For that, you need clear goals and objectives in the implementation of the strategies used in social networks. The mistake that usually occurs is that the objective is not clear. For example: target followers / fans, reach, sales goals, etc. If the objectives to be achieved are clear, it will be easier for you to evaluate the strategies you are using.
3. Too frequent status updates
The next error is too frequent status updates. Especially the promotion / sale status of products. Your followers / fans will be embarrassed by the pushy status. Instead of getting customers, your account will be left behind or unfollowed or not.
4. One-way communication
Social networks are basically a means of interaction. Communication often occurs in only one direction. Try to strike up conversations with your followers / fans. Or you can create a state that asks for your opinion. You will find a variety of opinions, some agree and some disagree. You can actually use it to solicit feedback from your followers / fans.
5. Slow response
This error is the most annoying for your followers / fans. Especially if you ignore them. The slow response is not to anyone’s liking, even if your product is good and useful. Try to answer questions and complaints as soon as possible.
6. Brand accounts for personal matters
The next mistake is using a brand / brand account for personal things. Try creating a different account. Don’t use a brand account for personal things. You are clearly not very professional.
7. Buy followers
The next mistake that beginners often make is to buy followers or use software that can increase followers / fans instantly. Although our followers are not necessarily genuine, they are most likely fake followers. Beginners often want a large and fast network. Although social media accounts also need to grow.
9. Too many social networks
Too many social networks that you use make you not focus on running them. Maybe you understand the use of several social networks, but that does not mean that you have to use them all. Choose at most two social networks, even focus on just one. Because the most important thing is how to maintain the consistency and existence of your brand account.
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